Bachelor of Business Administration

The Bachelor of Business Administration (BBA) programme

 Syllabus for the Bachelor of Business Administration (BBA) course:

Core Business & Management Subjects

• Principles of Management
• Business Organization
• Strategic Management
• Business Policy and Strategy
• International Business Management
• Project Management
• Entrepreneurship Development
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• Finance & Accounting

• Financial Accounting
• Cost Accounting
• Management Accounting
• Financial Management
• Business Finance
• Investment Analysis and Portfolio Management
• Taxation (Direct and Indirect Taxes)
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 Marketing

• Marketing Management
• Consumer Behaviour
• Advertising and Brand Management
• Sales and Distribution Management
• Digital Marketing
• Services Marketing
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Human Resource Management

• Human Resource Management
• Organizational Behaviour
• Industrial Relations
• Training and Development
• Performance Management

 

Information Technology & Analytics

• Computer Applications in Business
• Management Information Systems (MIS)
• E-Commerce
• Business Analytics (Intro level)
• IT for Managers

 

Economics & Quantitative Techniques

• Microeconomics
• Macroeconomics
• Business Economics
• Business Mathematics
• Business Statistics
• Research Methodology

 

 Legal & Environmental Studies

• Business Law
• Company Law
• Environmental Studies
• Business Ethics and Corporate Governance
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• Communication & Soft Skills

• Business Communication
• English Language & Writing Skills
• Leadership Skills
• Personality Development
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